Why are we starting another podcast? And what can we possibly say that will help anyone? Oh boy were we ready for these questions. Let’s jump in…
One day, gathered around the virtual meeting room, we asked ourselves, where’s all the great retail content on the internet? Who’s dropping the best nuggets of wisdom for independent retailers and where are they? The list we came up with was surprisingly short, and looking through what was out there, we were left…uninspired.
As business owners, we don’t have time for a 30-minute lesson with a ton of banter. Each Material Retail Dump is short, generally 5 minutes or less, short enough to listen during a bathroom break 😉, and jumps straight into the meat of a topic to give you actionable information that will help you optimize your retail operations and make you more money every. single. day.
At Material, we talk to hundreds of business owners on a regular basis and it’s clear that everyone has their strengths and weaknesses. Some owners are expert buyers and always have the best selections in store. Others are social butterflies and can create communities around their businesses. And yet others are shrewd entrepreneurs who are expert operators, squeezing every last bit of profit out of their business. One thing was clear, there is no “secret sauce” to running a successful store. You can be an organized type A personality or a disorganized creative, and see the same levels of success.
When creating Material Retail Dumps, we asked ourselves the same central question we ask when building our software.
What can we do to help increase the odds that our retailers succeed?
This question is the core of everything we do at Material. It’s the first question that gets asked and answered for all of our projects.
And it’s also the basis for Material Retail Dumps. Short form education for independent retailers with no strings attached. No one will try to sell you something, no ads, no plugs, no paying-to-play, no secret members-only clubs or events. Just come listen, learn, and then try to apply what you learn to your business in your own way.
In one episode you may hear a CEO of a marketing agency who will save you money and headache when it comes to trying paid ads. In another, you might hear from a Material employee who’s running a successful social marketing campaign with 12 of our merchants. Lastly, and definitely our favorite by far, you’ll hear from other owners.
We believe most retailers are non-competitive and can benefit greatly from becoming smarter together. Just imagine how much you can learn and apply to your business if you could converse with other independent retailers on a regular basis. I know I’ve been at a trade show, had a 2-minute conversation with another owner, and left the conversation thinking, wow that’s actually going to help me in my business.
At the time of writing this post, we’ve recorded 10 episodes (listen here) and the feedback has been amazing so far, for that, I’d like to thank our listeners, readers, and guests. We are looking forward to our next milestone of 25 episodes and then 100 episodes!
So jump in and have a listen! We hope you enjoy it as much as we enjoy making them!