This is a story about a boutique owner in New Jersey who launched his ecommerce store with Material in order to keep his business alive, as COVID spread across the US.

AI tools like ChatGPT are here to stay, and they’re poised to change our relationship with our work. Here are five actionable ways boutique owners can start using ChatGPT today.

For small business owners, promoting your retail employees is critical to building a robust business. Ensure promotions run smoothly with these five strategies.

Loss prevention minimizes theft and other financial losses from customers, employees, or vendors. Here are 14+ strategies retailers can use to reduce shrink.

For small business owners, employee retention is critical. Here, we’ll explore why employee retention in retail matters and discuss nine ways to improve it.

Creating an effective retail hiring process is critical for independent retailers. Here are six strategies for hiring retail employees you can trust.

Today, SMS marketing is one of the most productive marketing channels. For small business owners, SMS marketing saves you time, drives engagement, and boosts revenue.

Choosing the right location for your shop is critical. And the wrong lease terms could disrupt your business or result in unexpected costs.

There’s been a lot of talk lately about economic uncertainty and what it could mean for the retail industry. Co-CEO Elliot shares four ideas you can implement today to make your business leaner and more profitable during an economic downturn.

From blogs to social media to podcasts, here are 23 of our favorite online resources helping independent retailers better compete and scale their businesses.

Every week we tackle new design and marketing challenges for dozens of boutiques across the US. And in this article, I want to share 5 fundamental marketing tips my team uses to get big results for our boutiques.

Shoptiques Business is now Material. We’re changing our name, but our mission is the same: to help independent retail businesses operate more efficiently by providing tools for selling in-store and online and on our marketplaces.

This is a story about a boutique owner in Arkansas, and how she was able to grow her community-oriented business using Material’s Retail Toolkit.

As an independent retailer, it’s important to understand what zero and first party data is, how to collect it, and what to do with it.

Some retailers rely on separate applications to power their business. With an all-in-one commerce platform, retailers unify their businesses and accelerate revenue.

When creating Material Retail Dumps, we asked ourselves the same central question we ask when building our software.